Every child is a genius. It doesn’t have to do with genetics or test scores - practice makes genius. In fact it takes 10,000 hours of practice to excel in anything. That's why Gymboree starts kids early. Through stimulating activities such as art, music and physical exercise, we keep your child's creative genius preserved. So begin hour one at Gymboree.

My team and I started by creating a new positioning and branding for Gymboree. Then we blew out a 360 advertising campaign that included print, TV, OOH, online, in-store, and product design. I also wrote the entire deck.