Inside every Coke Machine is the Happiness Factory, the magical world where happiness and flavor are bottled and chilled before delivered to the Outside. Coca-cola asked us to create a site that allows users to step into the shoes of the most common member of the Factory, the indispensable Worker.

Users attempt to complete a variety of fantastical tasks. Each task is a separate level, and players advance through them in order, completing all the steps necessary to ensure that every bottle of Coke will come out perfect. Completing all the Worker's tasks earns the player a promotion, which increases the difficulty of the games and gives them the chance to unlock downloadable content in the form of wallpapers, ringtones, iphone applications and more.

My Art Director and I came up with the game ideas: "Soda Pop and Lock" and "Kissy Puppy Round up." These were originally concepted to be games for the iPhone 3GS, but they were later used as levels on the Happiness Factory 3 microsite.


Click to watch "the making of" video

Click to launch microsite