If Apollo 11 had left earth’s orbit one second late, it never would’ve never reached the moon. With just a few genetic twists, apes could talk to us. The smallest variations can create a world of difference. At Applied Biosystems, we create precision instruments that help you see things in ways that you’ve never thought possible. Instruments that inspire scientific exploration and help make strides forward for a better future for tomorrow. With tools so precise, we can go above and beyond the extraordinary. Your science deserves precision. This is Applied Biosystems.

We created a brand awareness and positioning for Applied Biosystems as a resource for gene sequencing and precision. This 360 advertising campaign included print, static and rich media banners, a direct mail piece, a fully integrated microsite with an Augmented Reality component, new owner collateral, an interactive installation, and trade show posters.